Next Best Action analytics for enhanced HCP commercial engagement for a Fortune 500 Pharma company
Apr 13, 2023
Discover how we improved a Fortune 500 Pharma company's email click rate by 50% with a custom Next Best Action recommendations engine. Along the way, you'll learn how the final repeatable, scalable NBA solution uses BigData and ML best practices to:
- Empower sales reps with customer, content, and channel sequence recommendations to maximize customer engagement and conversion;
- Decrease the number and effect of unsuccessful interactions;
- Streamline marketing analytics to save time on tracking, communication, and double-checking; and
- Enable the benefits of automation, global onboarding, and transparent scalability.