Price optimization for video games using machine learning
Sep 13, 2021
Problem
- Optimize promotions across many channels and countries
- Forecast the demand 24-month ahead
- Properly handle new game releases
Grid Dynamics' solution
- Demand forecasting models
- What-if analysis tools for promotion scenarios
- MVP delivered in 6 weeks
Results
- Manual process replaced by data-driven optimization
- Increased promotion efficiency compared with the baselines