Razer set out to transform their business to enable faster change on the front-end and to build a foundational eCommerce platform that can continue to evolve and grow as their business evolves over the coming years. Razer is a market leader in gaming products with an aspiration to be the global gaming lifestyle brand offering solutions for everything that gamers may need including everything from payment services to eSports engagement.
Razer and Grid Dynamics (Tacit Knowledge is now part of Grid Dynamics) teams were able to deliver a leading edge technology change for Razer that will be the foundation for future customer experience and engagement across all channels in the future. This platform will be an enabler for Razer to consistently make business change going forward.